Moes stack deal8/29/2023 ![]() ![]() The number of Amazon Prime account holders has ballooned too, with nearly 175 million people using Amazon Prime in the US today - around two-thirds of the country's population - according to a report by Insider Intelligence. ![]() This year, the retail giant is expected to eclipse its old record with around $8 billion in sales. Last year, Amazon drove more than $7 billion in sales through its Prime Day sales, according to Insider Intelligence. "Prime Day" has even become a misnomer because the company expanded the shopping holiday to two days in 2019. The second year saw a roughly 60% increase in sales and the event has only grown since then. ![]() "It was Christmas in July quite frankly - a bigger day than Black Friday," Brian Olsavsky, Amazon's CFO, told investors on an earnings call the following week. Protestors in New York raising awareness of Amazon facilitating ICE surveillance efforts coinciding with Amazon Prime Day 2019.ĭespite the negative reviews and technical glitches, people still bought tons of stuff - some 34.4 million items - and signed up for Prime in droves, with Amazon adding 1.2 million new members. The kickoff in Japan soon crashed the local website, Stone wrote, and the frenzy flowed across Europe and into the US, where sold-out items and trivial discounts led shoppers to roast the company online. The goal, Amazon says, was to "offer a volume of deals greater than Black Friday, exclusively for Prime members," and customers were all about it, exceeding the company's expectations - and preparations. Working under the codename "Project Piñata," Wulff traveled to Tokyo, London, Paris, and Munich to try to convince suppliers and other Amazon partners to buy into the idea. Prime Day was greenlit in January with the ambitious target of July 15 to celebrate the 20th anniversary of the first sale on, and Meagan Wulff Reibstein, a young product manager, was assigned to execute it. Instead, they opted for a summer sale, which could mean customers' wallets weren't stretched thin with holiday purchases, and there would be ample warehouse space ahead of the busy fall season. "īezos was a fan, so long as the company could use the event to drive sign-ups for Prime.Įxecs debated when to hold the event and eventually decided against going head-to-head with Alibaba's November sale, which could compete with holiday sales, Stone wrote. It often indicates a user profile.Īmazon's annual Prime Day has become a fact of life.Ĭompanies had tried the idea of a special ecommerce-sales holiday before: in China, with Jack Ma's Alibaba offering an annual spree of deals for "Singles Day" on November 11 for the prior five years.Ībout $9 billion in sales and a wave of free publicity caught the attention of Amazon's international VP, Diego Piacentini, who pitched the concept to Jeff Bezos, according to Brad Stone in the book "Amazon Unbound. Account icon An icon in the shape of a person's head and shoulders. ![]()
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